We believe selling dog clothes can be an incredible business model, and here’s why:

• The niche is constantly gaining in popularity;
• The possibility to choose different sub-niches (raincoats, small breeds, large breeds, personalized names, etc.);
• Many different suppliers and manufacturers available;
• Great wholesale vs. sale price ratio and solid profit margins;
• Lots of designs and models to choose from;
• Evergreen niche with no seasonal changes in demand;
• A great product for branding and scaling;

Here are some of the most common types of dog clothes you can buy:

• Dog coats or jackets
• Dog sweaters
• Dog shirts
• Dog dresses
• Dog boots
• Dog raincoats
• Dog pajamas
• Dog hoodies
• Dog bandanas
• Dog winter coats
• Dog life jackets
• Dog cooling vests
• Dog reflective vests

According to recent purchase volume numbers from Amazon, these are the types of dog clothes that sell best in declining order (from most to least sold):

• dog sweater 
• dog jacket 
• dog christmas outfit
• dog pajamas 
• dog raincoat 
• dog hoodie 
• dog winter coat 
• dog sweatshirt
• dog winter jacket 
• dog puffer jacket 

It’s difficult to pinpoint exactly when dog clothes became popular since people have been dressing their dogs in clothing for centuries. Records go as back as the 19th century.

In the past, dog clothes were primarily used for functional purposes, such as keeping dogs warm or protecting their paws from rough surfaces. 

However, recently, the market for dog clothes has expanded to include fashionable clothes focused on aesthetics. As a result, more people have become interested in dressing their pets solely for style.

On top of keeping smaller breeds of dogs warm during winter and cold weather, warm clothing might relieve dogs with anxiety because they give a sense of security and comfort. 

People buy dog clothes for many different reasons:

• Functionality and protection: to protect the fur or paws from external conditions such as cold weather, sun rays, rain, rough walking terrain, frozen or snowed ground, etc.;
• Fashion and style: other people dress up their dogs only for fun or as a way to express the dog’s personality;
• Identification: often, people dress up their dogs and add tags or sewn details that serve for identification purposes in case their dog gets lost or stolen;
• Comfort: some dogs simply feel more comfortable, safer, or warmer wearing clothes;

Here are some of the most important considerations to have in mind when choosing dog clothes to sell:

• Target audience: first, determine which portion of all the dog owners out there you will sell to;
• Price and profit: then, calculate your wholesale price vs. sale price to get your projected profit margins;
• Quality: consider the quality of the product you’re sourcing and ensure it stays consistent throughout all future orders;
• Quantity: next, think of the quantity that you’re ready to purchase and sell;
• Size and fit: when it comes to products like dog clothes, the right size and fit are crucial for the customers;
• Branding: think of branding or private labeling your own product line to stand out from the competition;
• Style: at this point, you should decide on the color, pattern, material, and model of your dog’s clothing;
• Functionality: last but not least, check if your product performs the functionality it’s designed for (for instance, if a raincoat really protects from rain);

Yes! Dog clothes are a great choice since dog owners are a target group that tends to make emotional and practical purchases. However, note that the dog clothes niche is very broad and saturated, so you might need to private label or find a different way to stick out from the competition. 

Offering a unique product or a product with improved functionalities are two great ways to attract and retain a loyal customer base. 

There’s no doubt about it – China is the top choice for sourcing wholesale dog clothes and accessories. The combination of cost-effectiveness and high quality makes it a no-brainer for many pet brands. 

Plus, with so many suppliers and manufacturers to choose from, it’s easy to see why China is the go-to spot for buying bulk dog clothes.

If you need to buy wholesale dog clothes from China or want to develop a brand-new product, we’ve got you. Niche can help you with sourcing and private labeling, or we can work with factories and manufacturers to bring your vision to life.

We’re a full-service solution for businesses and offer a wide range of backend services, such as inventory storage, order fulfillment, shipping, packaging, branding, and more. Whatever level of support you need, we’re here to help.

If you want to see what we offer, just click the button below and request a free quote. No obligations, no pressure – just a chance to check us out.